Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
I received this book through Goodreads First Reads.
preference in politicians, the amount you tip your waiter—all judgments
and perceptions reflect the workings of our mind on two levels: the
conscious, of which we are aware, and the unconscious, which is hidden
from us. The latter has long been the subject of speculation, but over
the past two decades researchers have developed remarkable new tools for
probing the hidden, or subliminal, workings of the mind. The result of
this explosion of research is a new science of the unconscious and a sea
change in our understanding of how the subliminal mind affects the way
Employing his trademark wit and lucid, accessible
explanations of the most obscure scientific subjects, Leonard Mlodinow
takes us on a tour of this research, unraveling the complexities of the
subliminal self and increasing our understanding of how the human mind
works and how we interact with friends, strangers, spouses, and
coworkers. In the process he changes our view of ourselves and the world
This book...I didn't love it. I have no idea why (and, based on what I learned, probably wouldn't be the real reason anyway). I found the subject matter interesting. The writing style wasn't difficult to follow. It had some very charming anecdotes - I esspecially liked the one about the tortoise. I just found it hard to get excited about reading it. In fact, I made a lot of excuses not to read it, even though once I actually picked it up I quite enjoyed it.
a scale from Totally Awesome to Horrifically Awful, I'd give it a Good If You're Into That Sort of Thing. If you aren't into the subject matter, skip it.